'There's an unbelievably rich and deep pool of podcasts out there. There's a thriving trade press, public-facing books and pretty much every TV channel commissions history. The fact that there are so many different means of publishing. I think the fact that so many people, the majority of people, writing for a wide audience now work outside of universities. But I've definitely noticed more people, a greater diversity and a wider spread of people into it over the years.'ĭo you think part of the reason that's changed is because historians aren't these remote academic figures anymore? They're more connected with their readership and audiences, in a similar way to how musicians are now? 'I'm not going to take credit for it, per se. In nearly 15 years, it's definitely opened up.

Then I had no middle I had students and retirees, and now it's a complete range of ages, people with different backgrounds. My first book came out in 2009 and I'd say it used to be a very stereotypical history audience – mainly retirees, basically. And it's definitely widened over the years.

'I was thinking about this the other day because someone asked me a similar question about the audiences I saw on book tours.

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